LAURE HÉRIARD DUBREUIL LAUNCHES HER VERY FIRST READY-TO-WEAR LINE, EXCLUSIVELY AT BON MARCHÉ RIVE GAUCHE
Founder of the iconic concept-store in Miami "The Webster" , Laure-Hériard Dubreuil finally launches her line of clothing of the same name, LHD . The Miami Collection, her first collection, which she describes as inspired by her own wardrobe, is obviously dedicated to her adopted city, which saw the birth of her first shop, under the Floridian sun.
Can you introduce yourself and briefly summarize your journey before embarking on the LHD adventure?
I am originally from Paris and I first worked for large luxury houses like Balenciaga and Yves Saint Laurent.
Since then, I opened a second "The Webster" this time in North Miami, Bay Harbor, a boutique in Houston, Texas, and California, Orange County.
In parallel with the creation of shops all over the world, I wanted to develop my own brand of clothing and to express even more personally my love for fashion.
I decided to launch the LHD brand, which is simply my initials. It is a line of women's clothing that reflects my taste for travel, sun, holidays...
These are easy-to-wear pieces, which slip into your suitcase to go on a trip to the end of the world, preferably in hot countries. The materials I use are mainly cotton, cashmere or silk, for elegant comfort. But the greatest originality of my pieces lies in the colorful and pop prints that are available on long skirts and summer dresses.
Your collection also includes many accessories, why did you want to develop products, in addition to the clothing line?
I think that the style born precisely of the mix of all these elements and the good association between a garment, an accessory or shoes.
Thus, in addition to ready-to-wear, I imagined many collaborations for accessories, in a world always retro and happy. In collaboration with Pierre Hardy, I created a pair of derbies, inspired by the shape of Cuban shoes. Then I made a pair of earrings in collaboration with Aurélie Bidermann. I also made a hat with Maison Michel , a swimsuit with Eres and a pair of glasses with Linda Farrow.
Do you think that your collection is influenced by a certain French elegance, which you also represent?
My French roots, the environment in which I grew up and my stint in big fashion houses like Balenciaga or Yves Saint Laurent obviously influenced my creation consciously or unconsciously. Added to that my experience in the United States and my life in Miami. My collection is a mix of all these influences.
I think one of the must have of the season (already spotted on the catwalks and street style) are white shoes. I created a pair with Pierre Hardy for the first collection of LHD, but I find that in general, we are witnessing the return of white. It can be a derby, but also shoes, sandals or ballet flats.
I have a particular attachment to Bon Marché. I lived in the 6th in my youth and I really feel like I grew up with this place, a bit like Eloise and the Plaza!
And then in 2015, Le Bon Marché offered me a collaboration around a collection exclusively in white for the traditional "month of white" in January. We had selected our favorite creators and asked them to imagine their ideal piece in white. My greatest pride was to see The Webster posted on the emblematic facade of Bon Marché!
The Webster has a very active communication on Instagram, why do you prefer this mode of communication over another to reach your customers? Do you intend to do the same for LHD?
This allows me to have direct contact with my community and to control the message and image of The Webster and LHD.
I do not particularly like to share images of my private life, I prefer to publish photos of fashion inspiration, but also of art, the other great passion of my life. My account is still very personal and many of my ambassadresses are friends who have bought things and wear them with pride, like Emma Roberts!