Already with five shops across the Atlantic, Laure Hériard Dubreuil launches her brand of ready-to-wear and accessories, LHD.


All success for Laure Hériard Dubreuil. Her new feminine and cheerful line - dresses, skirts, blouses with exuberant prints and electric colors - is already worn by women of taste. "The print is part of the DNA of the brand, the idea is to mix," says Laure.


"LHD" is a serial entrepreneur. After working in the merchandising team of Nicolas Ghesquière at Balenciaga, then at Yves Saint Laurent, she co-founded the multi-brand boutique The Webster in South Beach in 2009. The concept is repeated, other addresses opened in Bal Harbor, Houston Texas, Costa Mesa and New York. With her LHD brand launching in November in the United States (at The Webster and lhd.us) and this week in Europe (exclusively at the Bon Marché), she starts a new adventure. "LHD is my newborn. The Webster is my teenager, "she jokes.


She called on M / M (Paris) duo Mathias Augustyniak and Michael Amzalag to draw her logo. "They said: Laure is both serious so we have the stick letters and she is crazy, where we got the psychedelic daisies," she says with a laugh.
Each collection is dedicated to a destination - the first being Miami- and is complemented by accessories: earrings in collaboration with Aurélie Bidermann, a bathing suit with Eres, sunglasses with Linda Farrow, a hat with Maison Michel, a bag with Heimat Atlantica and shoes with Pierre Hardy. "White derbies - the Cuban shoe - to break the feminine style of ready-to-wear," she says.

Two collections a year are planned, a cruise and a summer. "Winter does not interest me, that's why I moved to Miami!" Explains Laure, now living in New York with her husband Aaron Young and their four-year-old son Marcel. One certainty: LHD won’t feature the printed "flamingo" logo of Wester, to separate its two companies. "On the other hand we have a pink alligator print because he ate the pink flamingo," laughs Laure.
"LHD" on the second floor of Bon Marché Rive Gauche, until May 20th.