LHD arrives at the Bon Marché Rive Gauche

 

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Launched in New York in November 2017 , LHD, Laura Hériard Dubreuil's label arrives in France.. Opening, April 18 at the Bon Marché Rive Gauche on a small corner of the store, it will be open for one month.  
Until now, the brand was sold at The Webster, whose founder is Laura Hériard Dubreuil,  in Miami, Houston, Costa Mesa and New York, as well as on thewebster.us, the collection is enriched with exclusive collaborations with Aurélie Bidermann, Pierre Hardy, Eres, Maison Michel and Linda Farrow.
From swimwear to caps to midi skirts and raffia bags, this is a very high-end line (from 250 to 800 euros depending on the piece).

"The Bon Marché is like a home for me and I could not dream better than launching LHD here. It was my favorite shop growing up and it still is today. I am very grateful that the Bon Marché teams have welcomed my first collection with such enthusiasm!" Laure says.
With prices ranging from 40 euros for a bracelet or a cap, to 735 euros for a long dress, she hopes to please the customers of the department store. This corner, which presents its "Miami Collection" to French customers, would it be a first test before a permanent point of sale in the French capital? This is in any case the beginning of a strategy to turn to department stores for Laure Hériard Dubreuil, and why not, other stores than her own.