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Why do we like LHD, Laure Hériard Dubreuil's first brand?

By Eugénie Trochu

What is the story of LHD? 
Laure Hériard Dubreuil: "It was like a logical continuation, I started my own brand after receiving many requests from Webster clients, my creative friends and almost every interview. The logo is my initials, drawn by M / M."
And his concept? 
"The perfect suitcase for going on vacation, to sunny destinations, the theme of the first collection is Miami.The ready-to-wear is based on timeless pieces with retro touches, silk or cotton and very colorful prints to mix with his own wardrobe."
The extras?
"Collaborations for accessories, enameled earrings with Aurelie Bidermann, white derbies with Pierre Hardy, a red hat with Maison Michel, sunglasses with Linda Farrow, a bikini with Eres, a basket with Heimat Atlantica, a Rose Balm with La Bouche Rouge..."
If you had to summarize the spirit of the brand in one sentence? 
"I would say a vitamin infused sunny cocktail."
What's on your moodboard? 
"Girls in swimsuits, Miami's colorful Art Deco buildings, beaches and shells, works by Laura Owens, Josh Smith, Alex Jawlenski ... and illustrations by Jean Philippe Delhomme, palms and tropical plants . " 
Where do you find inspiration? 
"Traveling, of course."
What does it mean to have style today? 
"Feeling good."
What is the trend of the season today? 
"Printed and white shoes."