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A fashion story shot with LHD clothes, inspired by the chic American girl from Miami who has just landed in Paris!! More on LHD, the new label of Laure Heriard Dubreuil… 

We knew Laure Heriard Dubreuil for the Webster, the concept store she co-founded 9 years ago in Miami, which has been a very successful story with the opening of 4 others stores in the US. We’re now discovering LHD, a ready-to-wear line, with 100% summer chic vibes that Laure has just launched in France in a Pop up store at Le Bon Marché. Why a ready-to-wear line ? Because Laure has a very distinctive style : an excessive taste for colors, a vintage touch, an unconditonal love for printed and patterns… Her designers friends, the Webster clients, all whispered into her ears to go for it ! So here is the first collection, 100% inspired from Miami, a tribute to Art Deco buildings, grand hotels, local flora and fauna (you can spot frogs and crocodiles prints on the clothes), to Frank Sinatra and to the colored cocktails. A successful achievement for this chic globetrotter, a solar girl who makes clothes for the sun !

We met Laure during her stay in Paris for the LHD pop up opening at Le Bon Marché. 

The best spot in the world to hide away and forget everything ?

My family refuge in Corsica.

Your most exotic trip ?

The Belize.

Mediterranean Sea or Atlantic Ocean ?

Mediterranean Sea !

Your summer aperitif ?

A glass of rosé.

Farniente or sport sport sport ?

Both, but if I have to choose, I will say sport, I love swimming. In summer I swim one hour every single day.

Espadrilles or flip flop ?

Both ! The Rondini slippers and the Pierre Hardy platform espadrilles.

Kindle, US Weekly, or À la Recherche du Temps Perdu by Marcel Proust ?

À la Recherche du Temps Perdu.

Digital detox ?

Honestly it’s hard to quit totally when you have your own business but a social network detox, no problem !

Your 5 favorites cool address of Miami ?

The Standard hotel, for a dinner by the sea (one of the rare places where you can eat in front of the sea in Miami). C Madeleine’s, a big vintage clothes warehouse, classified by decades. The beach below the 5th street, a place for locals (no tourists, no bars and no hotels). The Mandolin, a mediterranean restaurant held by a greek/turkish couple, delicious and welcoming. The Fanea bar, for a dive into a little mermaid experience!

LHD pop up store at Le Bon Marché from 18th April to 19th May 2018.